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Ben & Jerry's to Drop "All Natural" Label

Last year I wrote about food labels, All Natural vs. Organic.  To get an organic label, the USDA needs to certify it, but food labeled Natural or All Natural means very little.  

The Center for Science in the Public Interest (CSPI), a health advocacy group, contacted Ben & Jerry's saying, "At least 48 out of 53 flavors of Ben & Jerry’s 'All Natural' ice cream and frozen yogurt contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other ingredients that either don’t exist in nature or that have been chemically modified. Calling products with unnatural ingredients 'natural' is a false and misleading use of the term, according to the Center for Science in the Public Interest."You can read the letter that CSPI wrote to Unilever CEO Paul Polman.  (opens a PDF)  BTW, Unilever owns Ben & Jerry's as well as many other brands including Hellman’s Mayonnaise, Lipton teas, Vaseline, Axe deodorant, Slim Fast, Country Crock margarine, and lots more.

Jostein Solheim, CEO of Ben & Jerry's, wrote back saying that they will drop the "All Natural" label.  They said they still will continue to try to use the most natural ingredients they can.  Read the letter here.  (Also opens a PDF)