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Is That Company Really Green? Check Their Rep!

Many people are truly very conscious of damages related to the human ecological footprint. More than just a trend, for many people, living an eco-friendly existence is a natural lifestyle. With that said, it is only natural that they would want to work for companies that are also interested in being kind to the environment in whatever way possible.

The same is true for consumers. They want to ensure purchases are made from companies that use eco-friendly manufacturing processes. The problem is, businesses have a goal to make money. They have a tendency to publicly promote the positive things they do, which includes green initiatives, while glossing over some of the practices that are perhaps not so earth-friendly.


is that company green

It’s trendy to be green – remember, actions speak louder than words!

Green Is In

Obviously, businesses know that there is a definite trend to go green. Most companies have made changes in the way they manufacture products and conduct business. But this does not mean that every business is a green business. In fact, just because a business boasts that they are environmentally friendly in one way does not mean they are in other ways.

Green is in, and that has marketing value. This point has not been missed by businesses.

So how can you find out if a company is really green? Do some investigative work – begin by checking the business’s online reputation.

How to Check a Company’s Online Rep

When you want to find out about a company’s reputation, the first thing you should do is put in a search for the company’s name. This should pull up a list of results, including listings at the company’s own websites, review sites, various blogs, and social networks.

Dig Deeper

A company that is really green will be thorough in its green efforts. For instance, it will want to ensure its hard work pays off. To do this, most companies will take the trouble to publish reports that offer summaries as well as details of their green initiatives.

In many cases, you will find links to these reports at the website homepage. However, in some instances you may have to do a search for the company name then add a term like ‘environmental report’ or ‘sustainability report.’

Other Things to Look For

If a company truly takes being eco-friendly seriously, in addition to regular reports, they will also be affiliated with certain organizations that are well-known for their environmental activism. Plus, most green companies will have some type of recognition from environmental organizations or agencies.

This acknowledgement helps designate the company as an eco-conscious leader in the industry.

Pulling it All Together

When it comes down to it, business is business, and the goal is to make money. In this modern era, things have changed. Consumers and businesses alike have all made some green adjustments to the way we live and do business. Some have embraced the concept much more than others.

That being said, all businesses have something green to brag about. With that in mind, it is important to carefully consider just how green a company really is.

The tips and suggestions outlined in this article are a good way to determine how committed a business is to being eco-friendly. If you have other helpful ideas, please share them in the comments.


Debbie Allen is an online marketer and professional content writer. She writes about a wide variety of topics, including home and garden issues, as well as small business management.