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Is KFC Saving the Planet?

KFC came under a lot of fire earlier this spring when they released the Double Down, a nutritional nightmare of bacon and cheese sandwiched between two fried chicken breasts. However little respect KFC is showing for the human body, they are making strides in saving the planet.  

Reuse. Renew. Rejoice.Reuse. Renew. Rejoice.

KFC has introduced plans to package its sides in plastic containers that are both dishwasher and microwave safe. At this moment, company plans state that these containers will be available at stores across the US by late spring of 2011. Businesswire lauds KFC with being the first fast food corporation to provide consumers with reusable packaging, and KFC was granted a 2010 Greener Packaging Award.

The reusable side container is just one of KFC's steps in reducing its dependence on nonrenewable resources and eliminating foam packaging. Future plans call for replacing plastic plates with recycled cardboard boxes. Along with a shift in corporate purchasing, KFC has introduced a consumer website called Reuse. Renew. Rejoice., essentially a commercial informing customers of their plans to reduce waste and demonstrating a few ways in which the containers could be reused. A further link provides information about KFC and their attempt to become the first environmentally-conscious fast food restaurant. 

The most important question, however, is whether KFC will help to change the fast food industry or if they will remain alone in their quest to protect our planet.