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Stephanie Marbukh's blog

Can a Company’s Online Reputation Tell You How Green They Are?

As the environment becomes a bigger area of concern, many consumers are looking for companies that subscribe to “green” practices and provide products that are good for the planet.  As a result, businesses are jumping on this trendy bandwagon and claiming that their goods and services are earth-friendly—regardless of whether it’s true. This has caused earth-conscious shoppers to turn to the Internet to check out companies’ reputations before they buy. 

A company’s online reputation is not only determined by the content on its own website, but also links to other companies’ websites, online endorsements and advertising, posts on social media, and consumer reviews.

So, when you’re looking to find an environmentally responsible company, can you trust the Internet to help you choose the most “green” business?... read more

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