Many people are truly very conscious of damages related to the human ecological footprint. More than just a trend, for many people, living an eco-friendly existence is a natural lifestyle. With that said, it is only natural that they would want to work for companies that are also interested in being kind to the environment in whatever way possible.
The same is true for consumers. They want to ensure purchases are made from companies that use eco-friendly manufacturing processes. The problem is, businesses have a goal to make money. They have a tendency to publicly promote the positive things they do, which includes green initiatives, while glossing over some of the practices that are perhaps not so earth-friendly.
It’s trendy to be green – remember, actions speak louder than words!
Green Is In
Obviously, businesses know that there is a definite trend to go green. Most companies have made changes in the way they manufacture products and conduct business. But this does not mean that every business is a green business. In fact, just because a business boasts that they are environmentally friendly in one way does not mean they are in other ways.
Green is in, and that has marketing value. This point has not been missed by businesses.
So how can you find out if a company is really green? Do some investigative work – begin by checking the business’s online reputation.... read more