Green is the New Black
We may still be struggling to find a way to power the planet without burning everything in sight, but at least there are a few green companies out there that are succeeding. What’s most annoying about the pollution and exploitation involved in the global fashion trade, apart from the obvious, is that it is all completely avoidable. OK, so a few fat cats may earn a couple of million less at the end of the year, but surely it’d be worth it, even for them? A handful of modern fashion designers believe it is, and they’re shaking things up by creating beautiful products, from recycled and re-purposed materials. Not only are their products ethical, but so too are their manufacturing processes. The cynical amongst you will be thinking, as did I, that this is just another gimmick, a passing trend; “Yeh man, let’s make eco-friendly products. We’ll make a fortune!” And maybe it is, but so what? I don’t really care if these companies are in it just to make money. I only care that they are changing people’s perception of the fashion industry. Removing us away from the throw-away society we’ve been championing for the last five decades. These are the designers and companies that are going to take the world of fashion to the where it should be - ethical, sustainable, and fashionable - and, yes, profitable. Let’s take a look at a few of the leading lights.
People Tree – Everyday, Fairtrade Fashion
These guys were one of the first companies to make the step into fair-trade fashion. They only use fair trade materials and natural dyes, and always source locally. Part of their desire to trade fairly means that they work with some twenty developing countries across the globe. Because of their authentic credentials they’ve been able to team up with uber-cool designers and companies, such as Bora Aksu and many others. If you’re looking for the real deal, you’ve found it.
Their complete range of everyday-casual fashion can be purchased directly from their website. Prices range from £20 - £250... read more