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Green Book Review: The Blue Economy, by Gunter Pauli

The Blue Economy, 10 years, 100 innovations, 100 million jobs is a phenomenal book I have been reading lately by Gunter Pauli, founder of Ecover, and The Zero Emissions Research and Initiatives organization. The philosophy behind the book is the recognition and emulation of the interconnectedness of the five kingdoms of nature. Pauli presents an alternative economic system where human processes are modeled after natural systems, and work with nature, rather than against her. The Blue Economy is organized in 14 chapters, each of which considers an aspect of the current global economy and offers an innovation capable of making aspects of our economy sustainable. The book concludes with a list, summary, and examples of the 100 innovations that can transition us into a sustainable economy and bring 100 million green jobs! Some of my favorite innovations resulted in the reforestation of deforested savanna in Colombia and the ability of poor African villages to grow their own mushrooms, raise their own fish, and create their own bio-fuels, all from coffee grounds!

I had the wonderful opportunity to see Mr. Pauli speak about his book and I have to say, it was the most captivating and motivating two hours of my life. He is a brilliant man with world-bettering capabilities. He is giving us the tools we need to make real change, now its up to us to use them! I highly recommend this book, it is a book that needs to be in the libraries of all who consider themselves environmentally conscience.

You can watch short videos of Mr. Pauli speak here, read a summary of the book and it's chapters here, and purchase the book here.