User login

A Community of Green Bloggers & Activists

Online Marketing Services for Clean Technology & Environmental Sustainability Companies

At KeenForGreen our Mission is to bring information related to Environmental Sustainability into community discussions through the use of grass-roots social media.  We have managed to make this mission a reality through a strong social media presence and by driving traffic to our website via advanced Online Marketing techniques.  

We now offer these Online Marketing Services to Green Technology/ Environmental Sustainability Companies in order to further the global discussion on corporate and individual sustainable practice.

Services: Offered "a la carte" or as part of a customized package.

Goals: 1) increase organic and paid traffic to your website; and 2) build your brand and reputation in the social media ecosystem.

  • Social Media Marketing: Leverage natural conversations between people in your target community to build interest in your company.
    • Profile target audience through comprehensive social media demographic research.
    • Detailed strategy of recommended tactics to reach target audience using tools such as Facebook, LinkedIn, Twitter, YouTube, and other networks as appropriate.
    • Custom campaign strategy on social media content and participation to build your presence in the community, your expertise, and your brand.
  • Search Engine Optimization (SEO): Drive organic (unpaid, natural) traffic to your website through increased visibility on search engines.
    • Extensive analysis of keywords, customers, competitors, and organic search rankings.
    • Technical content management system (CMS) performance audit in relation to search engines.
    • Create custom SEO strategy to target organic search terms in most popular search engines (Google, Bing, Yahoo!). This includes recommendations for content, custom title tags, image alt tags, description tags and internal linking structure.
    • Ongoing SEO monitoring (daily monitoring of SEO analytics, weekly analytic report and monthly recommendations).
  • Search Engine Marketing (SEM): Paid advertisements to drive targeted traffic to your site.
    • Execution of Pay-Per-Click (PPC) campaigns on Google, Bing, and Facebook (and others as appropriate).
    • Piloting, testing, and optimizing PPC campaign through the use of in-depth demographic and search keyword research.
    • Ongoing management of existing PPC campaigns to determine strengths and weakness (daily monitoring of SEM analytics, weekly analytic report and monthly recommendations).
  • Launch and/or Market Corporate Blog: Connect with potential customers by leading conversations on relevant topics. Successful blogs work in conjuncture with the overall social media and search engine campaigns.
    • Custom blog strategy including content recommendation derived from search engine keyword analysis.
    • Tactics to increase repeat visitors through subscriptions and community participation via comment conversations.
  • Custom Training in comprehensive online marketing strategies.  Training results in a successful, full-scope online marketing campaign along with training on the necessary tools and techniques for continued analytics, monitoring, and implementation. All training is done on-site at your location.